Online Retail Advice

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I got an email from a company I’ve dealt with before, I like their product. They introduced a new product and sent me a link to look at it– link looked legit so I clicked it– and it was to a page with a video I had to watch.

Buh Bye.

I hate watching videos– you sent me an email with words in it, that means I like to read. I don’t like 20 minutes of salesmanship to get to the details of your product.

At the very least do the right thing and post a transcript under the video so I can choose to sit and watch your nonsense or I can just read it and decide I need this.

Another thing online retailers do? You need to reach out for some reason, and they will get back to you– how do you want them to do that?

1- email

2- text

3- phone call

4- in person with a box of donuts and fresh coffee.

Easy for me– I check off 1 2 or 4– and sure enough my phone lights up with a number I don’t recognized, why even bother asking me? If I wanted to chat I would have called the number on your website.

Big Fail.

How about those endless Captcha’s? CJ likes them because it’s her version of an online Sodoko– click the boxes with crosswalks in them, then more boxes then more clicking and more cases of is that white line way in the back of this fuzzy photo a crosswalk? Do I include the piece that cracks a tiny bit into the box with just some bikes in it?
Make it hard to shop or ignore our requested contact and you’ll soon find you’ve lost a customer.

One response to “Online Retail Advice”

  1. CJ Avatar

    Captchas are a happy, little, time waster.

    Like

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